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Old 02-03-2013, 10:50 AM
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In the late 70s/early 80s V-8s in small cars weren't selling for anyone. Oh they still got attention in magazine articles and advertisements, but not many were selling. They brought a few customers in the door though, and that helped some. AMCs problem was they didn't have an adequate four and the car designs were too dated. The Spirit/Concord came out in 1970 as the Gremlin/Hornet, and it showed. Now they did have great success with the Concord when it was introduced in 1979. they made over the Hornet as a small luxury car, and the resulting Concord sold good for a few years. But the styling was still dated even after the face lift, and when others started making "dolled up" small cars AMC was left behind... again. The Pacer was actually a great car, but didn't get good enough gas mileage. Sold as many as they could build the first couple years, then the novelty of the modern design wore off, and it got no better gas mileage than a bigger car due to weight of glass and safety features. AMC had good designs on the boards, just not enough capital to bring them out fast enough.
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