ofcourse the lifetime warranty thing might be why sears made it's own..
offer the warranty and not loose money on everyone that breaks..
I'm sure there is more to it all..
but we as a whole for 35-50 years have bought whatever was the cheapest on the market..
remember I said as a WHOLE... we the guys that fawn over tools like a women does a diamond.. will spend the extra money for a quality tool.. and even then.. some will buy the cheaper on if they know it'll be a once and done.. dust collector..
sadly if sears parent co. knew the profit margin of me.browns tool. they knew he couldn't file a suit. and pay the legal fee's as it drags out..
sadly this is the way big business works.. and as seen as sears is a china or japan held company.. this is not shocking at all