Jon does a really good job at Search Engine Optimisation so I know that if I type something in it comes up on at no less than the second page so it could just be people looking Bob.
One way is to get out the word, there are alot of people sitting at home looking to expand on their jobs or even get some idea's for a possible new career. I know this is how it came to me in photography then into graphics and web design. I believe that the "Forward Thinkers" could find some service in being part of this even with the rules outlined here for advertising. I know I always look at a members profile and see if they have a website or something like a journal or gallery and will help to push it along in some way or another.
This should be part of todays mentality IMO with the net taking everything over.