Yes it's a joke, its a 2009ish Dodge Charger. Like any "consumable" product companies spend a lot of time coming up with new stuff because well......we consume it daily and WILL try new things. Some times these seemingly usless consumables can be transformed into a must have 3M dry guide coat and stripe eraser wheels come to mind.
The other day I went to the dentist and she handed me one of the most popular consumables in the supermarket, a tooth brush. I can't believe I would actually think about a toothbrush EVER during the day. I didn't even think about my toothbrush when I was using it! But this Colgate "360" is the most amazing device and here I am talking about it on a forum! Once in a while they come up with a must have, the 360 is it for me.
Don't knock what the paint companies have to offer, if not for them we would be brushing varnish and a brush.