Regarding Rawlings -- he has had a successful career as an advertising executive, followed by a successful career as the owner of a large and famous hot rod shop. Now, he wants a third successful career, as the self-styled "Anti-Christ of the Hot Rod World". He wants to establish this career by manipulating us with his promotional material. I'm sure that we'll get more backlash.
The ebay selloff is interesting.
Regarding these shows in general -- they exist in their current form because they are extremely profitable. Parts companies pay TV production companies to have "How-To" shows made about their parts. Then, the production companies sell the shows to the TV networks, who profit by showing commercials. The shows are tailor-made for the advertisers.
For example, on GasMonkeyGarage.com
, it says "Watch GMG on SpikeTV new series MuscleCar". MuscleCar is a part of the "Powerblock" series of automotive television shows, shown on SpikeTV, and featured at HorsePowerTV.com
. At the bottom of HorsePowerTV.com, you'll see that it says "RTM Productions". If you click the about RTM Productions
link, you'll see that RTM Productions is a large television production company that makes shows for numerous automotive channels.
Here's the funny part. On the bottom of HorsepowerTV.com
, you'll see another link that says advertise with us
. That page provides basic information to companies who want to pay RTM Productions to advertise on "Powerblock TV on Spike TV". Notice how it says:
From cams to lubricants, exhaust systems to seat covers, the producers of Powerblock TV can tailor show content to benefit your bottom line!
This is what I mean when I say that the shows are "tailor-made for the advertisers". And, this is why they aren't worth watching.
If we want better television shows about hotrodding, then we would have to demonstrate that greater profit could be made by showing an information-based show than by showing the current shows. Difficult.
What we CAN do is spread the word that these shows are carefully-crafted commercials. The programming is dependent upon the fact that the average viewer is unaware that the shows are made for advertisers. If we can leverage the knowledge, and make it such that the average viewer IS aware of this fact, then the shows would have to tone down the sponsorships, or risk losing credibility.