Doc here,
I donno..But any product / concern , that needs "That much advertising" has got to have a problem..
Unless he is going under the premise.."a bad rep is as good as a good rep.."..
It keeps the name foremost in the news.. (Worked For Nixon, Right..?? ...."I am not a criminal.......And Billybob Clinton.."I did not have Sex with that woman..Miss Lewinski..)
Doc