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Old 02-13-2013, 01:32 PM
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One such article:

And an excerp from HotRod and Restoration: Kahn confirmed that Ultraleather is very popular, but in the end it’s the look of leather rather than the brand name of the material that’s important to the customer.

Enduratex recently released a new material called Gran Reserva, “a very unique synthetic leather available in 12 of the most-popular leather colors today,” said Post. “It’s very different from other faux leathers as it truly emulates the look and feel of leather upholstery. It is a soft-hand product but has the bulkiness and weight you would associate with leather. The microfiber backing, while playing a functional role in the hand and stability of the product, also produces a look of the bank of an aniline-dyed leather.”
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