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  #61  
Old 12-27-2007, 12:35 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

I think the confusion with Corral.net is due to the fact that PowerTV offers a video "channel" service in forums, whereby they "enable" the forum to have videos (something that's available on YouTube anyway), in exchange for permission to post their videos on that forum.

To clarify -- they had no such deal here. They spammed me, trying to get me to jump on board, but I rejected it. They didn't care, and continued to spam me, and this forum.

This is spreading around. Here are some links to more discussions on forums posting this:

Allis Chalmers tractor forum
Moparts.org
M-100 Message Board

Not sure if anyone speaks German, but, if not, you can use the Google Translate tool for a rough approximation of what's being said on this forum: SpankMyMarketer.com entlarvt bezahlte User in Hotrod Forum!.

Some forums appear to have deleted or "restricted the viewing of" posts related to this. Not sure exactly how this is being covered on Corral.net. The original thread appears to now be non-visible to regular users. Here's the cached page from Google. All in all, they appear to be on the same page as us.

Also, I can tell from our website referral logs that this had been posted on JalopyJournal.com, because SpankMyMarketer.com has been receiving traffic from a specific thread on their forum. However, the thread appears to have been deleted: http://www.jalopyjournal.com/forum/...ad.php?t=230734 .

Also, been doing more research on the campaign. So far, I've uncovered the usernames powermelissa, powerjames, nmrajames, powerjon, and poweramanda. These guys are all over the place. Not just hot rod forums. "Sport compact" forums too. (It's funny how they're posting on the import forums, as well as sites like RiceKiller.com, like in this thread: http://forums.ricekiller.com/showthread.php?t=20484). They're also on the "drifter" forums: http://forums.drift.com/showthread.php?t=898 , the off-road forums: http://www.rockcrawlersdigest.com/d...p?TOPIC_ID=2922 , and even the 2-stroke forums: http://forums.everything2stroke.com...oweramanda.html . Probably hundreds of sites in all.
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  #62  
Old 12-27-2007, 04:09 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Jon,
James Lawrence posted a rather lengthy response to this topic on Corral.net.

I won't link to it, and I understand if you delete this reply as well, however you may wish to read it.

I do not wish to become lodged in the middle of this whole thing, so please don't take my posting this as agreeing or not agreeing with either you or them. It's for information only and nothing else.

It seems there's very different versions of the issues, that is for sure.
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  #63  
Old 12-27-2007, 04:29 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Here you go Jon, it's post # 35. What a crock! http://www.corral.net/forums/showthread.php?t=980191

I find it very interesting that he comes up with his own definitions for his actions. I guess the "legal" definitions don't matter to him.
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  #64  
Old 12-27-2007, 04:33 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Quote:
Originally Posted by willys36@aol.com
The cable car how-to shows aren't that bad really. In fact I really enjoy some of them, especially the Muscle Car one since they do down and dirty stuff like making fiberglas fender flares from scratch, fix rusty uni-bodies, make floor pans, fix dents in stainless trim, installing body patch panels, etc. They even show some detail, not just fancy camera angels and snippets here and there. Almost a New Yankee Workshop for steel. Not quite, NO ONE can compete with Norm but it ain't too bad. I don't begrudge them pushing advertiser's stuff, it's out in the open and, hey, you need some part to plunk in that spot, why not charge the guy who supplied it, make him a buck in ads and make yourself a buck in fees. That's the American way.

.


Unfortunately no that Lou has left Muscle Car probably won't be what it was. From what I hear he's actually looking to put together an online show like Muscle Car to air over the net.
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  #65  
Old 12-27-2007, 04:40 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Corral Dude -- that's fine to post the link.

Is it cool to register on Corral.net and reply to that thread? James is not being completely honest.

If not, I can reply here.
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  #66  
Old 12-27-2007, 07:21 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Quote:
Originally Posted by Jon
Corral Dude -- that's fine to post the link.

Is it cool to register on Corral.net and reply to that thread? James is not being completely honest.

If not, I can reply here.


Be my guest...
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  #67  
Old 12-27-2007, 08:08 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Thanks Corral Dude. I just tried to post, but it looks like new members aren't allowed to post links, which are crucial to defending myself against James's false accusations. Rather than making fluff posts on Corral.net, to boost my post count so that I can post links, I'm just going to post my response here. I'm figuring that it will reach the eyes of the Corral guys. Here's the post that I typed out to reply to the Corral.net thread:

Quote:
I'm "Jon" from Hotrodders.com, the person to whom James is referring in his posts.

Hope it's OK to post this. If not, just flame/delete/bash me. I asked a member going by "Corral Dude" who has been posting on our site if it's OK to post here, although I'm uncertain as to his exact representation of Corral.net. That post is on our forums here: http://www.hotrodders.com/forum/gue...html#post906134 .

James's post is full of half-truths, quarter-truths, and lies. Some of the stuff he's posting seems defamatory to me, and I can't let it go unanswered.


James said that I "spammed" the SEMA membership directory.

I emailed the SEMA membership directory, whose email addresses are publicly available on SEMA.org. The definition of spam is dependent upon commercialism. You can email anyone you want (even an entire marketing organization) if it's non-commercial. That's why every spammer who has been punished by the law was found to have been doing it for commercial purposes.

I let SEMA members know that their organization was involved in an unethical marketing ploy for the television show Overhaulin'. Many of them thanked me for it. Ultimately, that campaign resulted in episodes of Overhaulin' being pulled from the air. This was covered here: http://spankmymarketer.com/the-learning-channel.html .

When we uncovered that stealth promotion, Discovery Communications (they own Discovery Channel, and The Learning Channel, which airs Overhaulin') tried to silence us by forcing a takedown of controversial website material. The net's largest free speech organization, the Electronic Frontier Foundation, backed us with pro-bono legal representation, as our free speech was being threatened by a multi-billion dollar corporation. This was covered in the press here: Discovery Upset About Parody Spanking , in a saved Google cache article here: Men In Thongs The Center of Copyright, Free Speech Battle , and here: Media Giant Bullies Internet Critic .

BTW, James said that he posted my email to SEMA members. In fact, he conveniently removed half of it, including the part that details how the free speech organization stuck up for us, the part where we thank SEMA members for their help, the part where we mention how Discovery was forced to back down from their baseless legal claims against us, and the part where we say that this is even being studied by Harvard Law School. I've just uploaded the full SEMA email, including the part that James cut out. Here it is: http://hotrodders.com/sema_email.txt .


James said that the person who spammed our forums after we asked them to stop was "a new person who works for us".

No, it wasn't. It was powermelissa, James's fiance (or, by now, possibly his wife). Here's the post: http://www.hotrodders.com/forum/sne...ime-122487.html . It's for a "sneak peek" at a 2009 Camaro (General Motors is one of the companies that's paying PowerTV). That was on August 18, 2007. Four days later, on August 22, 2007, we exposed the PowerTV campaign here: http://www.hotrodders.com/forum/gue...-gm-122800.html .


James said "We have never been paid a single cent, by any company, to post a video, ever".

Companies pay them to "market" their videos. Obviously, the contract doesn't say: "We're paying you to spam forums illegally". The companies pay them to make videos about them, and to promote those videos. Part of that "promotion" is to spam forums. Saying that the companies don't "pay them to post videos" is, at best, a half-truth.


James said: "What Jonathan isn't telling here is that he has personally written and e-mailed almost every single forum with his allegations - admins and forum owners".

I have been very open and honest about the fact that I am informing other forums, and have posted about it publicly on our forums. Here are the posts: emailed 35 of the listed sites so far, and here: emailed all of the admins involved -- just like I let everyone know that I had emailed SEMA members. I have been notifying the admins one-by-one, with emails individually written for each admin, including a link to where they can find the campaign on their sites. I notified the admins by email, because I felt it was inappropriate for me to post it publicly on their forums. Some of the sites that have been posting about this are ones that I never emailed, and didn't even know existed, such as this tractor forum: http://www.allischalmers.com/forum/...mtext2=&morder= , this Mercedes forum: http://www.m-100.cc/forum/topic.asp?TOPIC_ID=3155 , and even this German automotive forum: http://www.motor-talk.de/forum/span...m-t1670808.html (I don't even speak German).


PowerTV has also been saying that I "tried to sue SEMA".

See this thread on TurboBuick.com: http://www.turbobuick.com/forums/tu...3-new-site.html , where this occurs. I never sued SEMA, tried to sue SEMA, or took legal action against SEMA. It's just another lie.


James said: "Many people have told us to sue Jonathan for his claims. I'm not a lawsuit guy."

You can't sue someone for telling the truth. In fact, it was PowerTV that was breaking the law. They checked the "I agree" checkbox before registering, agreeing to follow the legally-binding Terms of Service on forums, which, in many cases, prohibit commercial posting. Then, they broke their agreement. It's illegal. Tenneco finally went to an outside law firm that specializes in the internet (a firm that has even represented Google in the past), and that firm told them how they were breaking the law. That's why they were forced to make PowerTV change their ways. We've had plenty of guys "break" the Terms of Service. It's usually not a big deal. When a large company is doing it on countless forums, it has to be stopped.

PowerTV is a business -- they are in this to make money. I am not. I have not made one dime from my work on this, or my creation of SpankMyMarketer.com. I even started a small coalition of hotrodding forums, at CrankshaftCoalition.com, to try to help put a stop to companies abusing forums. It was started when we saved an Australian hotrodding forum from a takedown, when the automotive media in their country tried to force down their site because their members said something that they disagreed with (Australia doesn't have the free speech laws that we have in America). More details on the front page of Ozrodders.com, here: Ozrodders.com.

We don't even run any advertising whatsoever on our forums. We support our site with Google-run advertising on other parts of the site, so that we can keep the forums ad-free for our members. We freely link to many other sites, including links to over 100 other hotrodding forums (including Corral.net), on our public list of hotrodding forums.

The "hot rod tv shows" are run by advertisers. By now, most of us know that. It's called "advertiser-funded programming" or "AFP". Here's the Wikipedia page on it: http://en.wikipedia.org/wiki/Advert...ded_programming . Same with PowerTV -- the "editorials", "product reviews", and "shop tours" are being paid for by the companies. James worked for Primedia, the company that dumbed-down nearly all hot rod mags. Now, his new company is trying to dumb-down forums with sponsored "videos" because it's extremely profitable.

PowerTV has been caught red-handed doing illegal stealth marketing. Rather than simply taking responsibility and apologizing, James is trying to weasel out of this by spreading blatant lies about me.

Ultimately, PowerTV will fail. We are simply too smart to let them pull the wool over our eyes.
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  #68  
Old 12-27-2007, 08:35 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Quote:
Originally Posted by Jon
Thanks Corral Dude. I just tried to post, but it looks like new members aren't allowed to post links, which are crucial to defending myself against James's false accusations. Rather than making fluff posts on Corral.net, to boost my post count so that I can post links, I'm just going to post my response here. I'm figuring that it will reach the eyes of the Corral guys. Here's the post that I typed out to reply to the Corral.net thread:


Ironically, we do that to prevent spammers.

I'm getting myself into one of those "between a rock and a hard place" situations, so it's perhaps best I stay on the sidelines. Please understand that this "not here long enough to post links" thing is part of our forum setup and is in no way to be taken as trying to keep you from saying whatever your position is. I'm sure people will find their way to your reply here.
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  #69  
Old 12-27-2007, 08:52 PM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Yup, we had a similar setup here. We held posts from new members in a moderation queue if they contained links. Same thing -- to stop spammers. I didn't know whether to "alter" my urls (for example, removing the "http" part) so that they wouldn't be caught by the blocker, or to make some "fluff" posts to boost my post count. In the end, I figured it was best to just abide by the Corral.net rules, so I put my post here.
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  #70  
Old 12-28-2007, 07:38 AM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

Jon wrote;

Quote:
The "hot rod tv shows" are run by advertisers. By now, most of us know that. It's called "advertiser-funded programming" or "AFP". Here's the Wikipedia page on it: http://en.wikipedia.org/wiki/Advert...ded_programming . Same with PowerTV -- the "editorials", "product reviews", and "shop tours" are being paid for by the companies. James worked for Primedia, the company that dumbed-down nearly all hot rod mags.


That explains a LOT!! I have been lamenting the demise of ALL hot rodding magazines into reprints of installation instructions for vendor crap. Sounds like Primedia is a REAL enemy of mine!!
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  #71  
Old 12-28-2007, 08:02 AM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

I'm the owner and admin of MidSouthDragRacing.com. please remove the links to my site from your attack on PowerTV. You've never contacted me about this issue, and I don't want anyone reading your message to think that I have been, or that I support your attack on PowerTV.

James and Melissa have been completely upfront with me about their intentions to post videos on my site. I don't mind commercials in the videos. ANYTHING you watch on TV is going to have ads too. Does that mean that you should throw your TV away because companies are paying to have shows delivered to your TV that you CHOOSE to watch?

Breaking a TOS on a website doesn't mean you've done something illegal, that just means it's up to the site admin to ban or ip block anyone that you don't want on your private site.
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  #72  
Old 12-28-2007, 08:39 AM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

booger@MSDR -- yes, I did contact you. I emailed you on September 26, 2007. Here's a copy of the email:

Quote:
Hi -- I'm an admin for the Hotrodders.com forums, and the webmaster for Hotrodders.com.

I didn't know if it would be OK to post this on your board, but I thought you would certainly be interested to know...

We've discovered a large stealth marketing campaign, involving around 100 different automotive forums, including yours. Some of the industry's bigger companies (Holley, Comp Cams, GM, etc.) are paying a company called PowerTV to do various promotions for them, including spamming numerous forums.

Here's one example of their post on your forum, under the username "powermelissa".
http://forums.midsouthdragracing.co...pic.php?p=24954

Full details are on our board (including a list of dozens of affected forums), here:
http://www.hotrodders.com/forum/gue...-gm-122800.html

We've been in talks with some of the involved companies (including Holley and Comp Cams), but they refuse to do anything about this, and our talks have completely broken down. So, we've decided to contact all of the affected admins, one-by-one, to let them personally know what these companies are doing.

Feel free to drop a line if you have any questions. Thanks.


Jonathan Rubinstien
Administrator, Hotrodders.com



My post does not serve as proof of your endorsement of this situation. You are free to post to the contrary, as, in fact, you've just done.

Regardless of whether PowerTV has been upfront with you, they haven't been with us. Those aren't commercials "in the videos". The videos themselves are commercials.

By the way, you sure have a different view of the law than the law firm that Tenneco hired to handle this situation.
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  #73  
Old 12-28-2007, 09:06 AM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

I never saw that email. I'll PM you to find out which address you sent it to.

Commercial in the video or the video is a commercial. Tomatoe/tomato. They air infomercials on TV too

Personally, I have no problem with the way they post. It's up to the individual site owners/admins to make the call on the content they allow on their site.

It's not like PowerTV is using bots to make any posts other than they ones tied to their video channels (part of their TOS for the channel) and then the forum admin, not PowerTV, has complete control over the video bot's posts.

James, Melissa, or one of their employees are making all the posts about event coverage that you see on the forums, which person it is depends on the username you see. I saw them visiting forums and making the posts in person at Pump Gas Drags this year. I don't know of any law limiting the number of websites a person can join, or one that says you can't copy/paste the same post on all the forums you visit.

I understand the problem you have with their posts here. There is a simple fix for it, ban them, and move on. They aren't using bots to spam.
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  #74  
Old 12-28-2007, 09:16 AM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

PM sent. I understand if you didn't receive the email (plenty of emails fall through the cracks when sent to me too), but that doesn't mean that I deserve to be publicly accused of being dishonest about emailing you.

Infomercials are typically preceded with an announcement that "this is a paid advertisement for...".

Bots, no bots -- it doesn't matter. They're violating TOS's left and right (please review the law on that matter), and they're not being honest about who is paying for the videos to be made and promoted.

Unfortunately, banning them on our single forum will not solve the problem across the numerous forums on which they've posted.
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  #75  
Old 12-28-2007, 11:40 AM
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re: guerrilla marketing bust: PowerTV working for Holley, Comp Cams, SEMA, GM, and others

I'm not saying you're dishonest with the email, but I never received it, and that's exactly what I stated.

Just because you cobble together some forum rules, doesn't make it a legally binding contract. Especially when you're throwing in the fact that all of us are in different states.

That's why it's up to each individual forum to set their own rules, and pick what content they allow and don't allow.

Ultimately your issue with James should be limited to what transpired on this site, and the response needed to either bring him around to follow your rules, or ban him if he didn't.

In my opinion, you've made a mountain out of a mole hill.
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