I think it's pathetic that the shops around the country, who have built their business on good workmanship... a friendly and honest relationship with their customers... and being flexible enough in their style and abilities to serve many different tastes... will never be nationally known. (Not that it really matters.)
On the other hand... get some bad actors who act and dress like hillbillies... a writer who can concoct child-like scenarios full of B.S.... convince viewers a car can be built in 10% of the actual time... and people think they are an exceptional company and they become nationally known!
In the mean-time... a person or persons spends decades building a reputation which brings people and their friends back over and over and over again, and they will rarely be known outside their local market.
What amazes me is that people buy into the illusion so easily! It's kind of sad really.