When this truck wasn't old yet, there was a trend where a custom or performance shop would have a truck they used to run errands, haul parts and components to and from the parts store, machine shop, bone yard, lunch runs or what ever needed to be done. Sometimes that truck was used to pull a show car or a race car to an event like a car show or to the race track on a trailer. If a race car needed to be push started, the truck, often outfitted with some type of front push-bar, board bumper and the like to easier achieve this task. The shop name and maybe a logo would often be painted or otherwise signed on the rig somewhere. Sometimes that truck, that began as a blank canvas, was modified to demonstrate what the shop could do... kind of a rolling billboard.
That's where I'm going with this. Kind of a one toe over the line version of form follows function. This is not a show car and is not intended to be. It's a cool looking work horse. It'll cruise on the streets and interstates with no problem. It'll haul engines, transmissions, body parts and pull a trailer on long or short trip. It'll push a car to the starting line, and get it back to the pits when it's all over. And look good doing it.