That does look like that jack, with shipping it would be $370 but yes a still a long way from $700. I just asked my boss as I walked out last night what it cost, I don't know how accurate it is. We did have a MUCH larger one delivered that we returned for this one, maybe that one was $700 and this one was much less, I don't know.
All I do know is at this point, the $700 is not out of line for how valuable it is! At only $370 most any shop could have a few of them and they are damn stupid for not having one. I can't believe how valuable it is.