I'm not a mechanic by trade but I know several who are. The reason they purchased Snap On was the importance of showing customers they have quality tools, and hopefully working with quality tools that will last. For the most part, I think my friends are happy with their tools, however I am seeing them purchasing tools from Craftsmen due to saving money. I take pride in my tools as well, but as a backyard mechanic and weekend warrior, the Craftsmen tools work fine. In fact, I've never had problems with them. I've even bought wrenches from Harbor Freight, that I enjoy using more than my Protos or Craftsmen. Just like any other business these days, (sad but true) Customer service and quality is a thing of the past. And they wonder why people stop purchasing and they have to file bankruptcy?
Just my two pennies folks.