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Old 04-30-2009, 08:26 AM
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So you think royal purple is THE oil!

think again!
Truth in Advertising: BP v. Royal Purple

By George Gill

Royal Purple Ltd. was black and blue after BP Lubricants USA took it to task over advertising claims for its synthetic motor oil, finding a receptive audience in the advertising industry’s self-regulatory forum.


Last edited by 68NovaSS; 07-07-2011 at 05:54 PM. Reason: Copy-pasting. Please see: copy-pasting guidelines.
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