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Old 11-05-2012, 09:18 PM
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Several years ago, when they first got on the "good, better, best" bandwagon ... we sold 3 kinds of brake pads

AE (Application Engineered) which were the premium line.
SS (Sure Stop) Less expensive, but still decent.
Verdic (Later re-branded as True Stop)

I had some wiseacre come in, looking at the counter mat, who remarked:
"Hmmm. They should call these...
Will Stop,
Should Stop,
Might Stop!"
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