I would take a look at Matco Tools, I was a die hard SnapOn man for a while, then the SnapOn guy went away, and hasn't been back in over 10 years.
So I had to look elsewhere, I looked into Matco, all I can say is I'm sooooo happy with that choice.
Yes I do wrench for a living and I have for the last 20+ years. I agree that some tools can be from Craftsman, but in the long run you will be happier with one of the 3 tool truck tools. (Matco, Mac, and SnapOn)
Have you looked at EBay for tools? I have picked up a bunch of good buys from them, then the tool guys will still warranty them.
I say buy from a tool guy that you like and that has been around for a while.
Most of the special tools will have to come from one of the 3 mentioned above.
Just think, when you start getting into the scanners and lab scopes, that's when the real decisions start.