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Old 03-26-2008, 11:23 PM
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Victory! Detroit News exposes PowerTV and General Motors!

A reporter for the Detroit News contacted me a while back, through the feedback form on SpankMyMarketer.com. She was researching General Motors's involvement in the PowerTV stealth marketing scam.

Anyway, the article was published yesterday in the Detroit News .

Quote:
Online, 'ad' a fuzzy concept
Car enthusiast sites ban video they say crosses border between fandom and guerilla marketing.
Sharon Terlep / The Detroit News

An odd and controversial video has been cropping up in the online world of auto enthusiasts.

The five-minute spot, made by a company called powerTV, shows a group of car customizers rebuilding a Ford Mustang with a high-performance engine made using a General Motors Corp. block. The video, posted to a host of auto fan sites by a blogger named PowerMelissa, has all the hallmarks of one made by die-hard auto enthusiasts.

But this particular production has riled scores of bloggers, who say powerTV is shamelessly using their Web sites as a form of free advertising for big-name clients like GM, something both the automaker and powerTV deny. At least a dozen auto fan sites have banned powerTV videos altogether. The situation exemplifies the type of messy debate that's playing out in cyberspace as companies big and small turn to increasingly unconventional forms of advertising in their quest to get a younger tech-savvy crowd to pay attention to their products.
Full text of article is here: http://www.detnews.com/apps/pbcs.dll...=2008803250319

The article focuses on the "coincidence" of a certain PowerTV video in which the engine is pulled out of a Ford Mustang, and a new, "better" GM engine is put in. Then, in a completely unrelated coincidence, that video was spammed on a bunch of Ford Mustang forums. Finally, in a third completely unrelated coincidence, GM is a client of PowerTV.

I think the article came out pretty well, especially considering that the Detroit News is the mainstream media of the automotive world. James Lawrence, the CEO of PowerTV, tried to put some awkward spin on the situation, as did the GM spokesman. The quote from StangNet is excellent, especially this part: "To true enthusiasts, it's a slap in the face". The term "stealth marketing" even got mentioned .

Our Big-Time Car Girl buddies at Tenneco, Inc. also got a name-check in the article .

Anyway, I wanted to say thanks to everyone for their support, and for enduring the lovely "Powermelissa" banner at the top of the forums, and the other, also-lovely CEO of Tenneco "Big-time car girl" banner. And, thanks to lowROLLERchevy for designing the "SpammerTV" corporate parody logo.

So, the PowerTV campaign seems to have worked out quite well so far. It got linked to from over 100 forums and a few blogs. Plus, it got covered by the Center for Media and Democracy, and now it's in the mainstream press. Should be interesting to see what develops from here.

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Old 03-27-2008, 12:19 AM
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ppor spammertv .... the pile of shat around them just keeps getting bigger as time goes on ... and it seams like they have stopped trying to shovel their way out
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Old 03-27-2008, 02:02 PM
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My greasy granpappy used to say:
"When you're in a hole, you can stop digging!" Good work to both you guys and everyone else on this. I get online to GET AWAY from commercials, not link to them. It drives me nuts that the 'net is going the way of TV with commercials playing before the video you WANT to see. And don't get me started on all the ads on the screen at movie theaters now or on DVD's!!
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