The funny thing is, all three of those links Randy are exactly the same. So they aren't three different "sources" because they are exactly the same two of them at the very least simply copied the first one. Or all three copied someone else!
But I agree, pancaking is what it is called.
Edit: LOL, I took one of those definitions "Custom" and it's found at 13 different sites. http://www.google.com/#hl=en&tbo=d&s...w=1360&bih=667