He's talking about the actual spray on system like Goldtouch's CosmicChrome or Spectra Chrome. Something totally different than the stuff out of the can provided by alsa, which is junk.
I've seen great results with the cosmic chrome system its just all about the prep work (as with anything).
http://www.goldtouchinc.com/cosmichrome/
A company in town uses this and it's pretty cool. The real selling point is being able to do colored "chrome" which is really cool.
It wouldn't do me any good to invest in it, as i would have everything around the house chromed and color chromed.
