Hot Rod Forum banner

Gas Monkey Garage is giving away a Hot Rod - need your help

1088172 290
Hi Everyone,

Richard Rawlings of Gas Monkey Garage is giving away a hot rod. We need your help in 2 ways.

1. We need a worthy charity that we can raise money for. We aim to sell T-Shirts in order for people to go into the draw. We want to give the profits to a good charity. Any suggestions would be appreciated.

2. We are going to be documenting the build out and posting the film on you tube - The first video is posted. What would you like to see in the build out - specifically???

Check out the video here:
Gas Monkey Garage Hot Rod video

I am adding a couple of pictures of the 31 etc.


:evil:
Status
Not open for further replies.
1 - 20 of 69 Posts

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Greetings dodgy. Welcome to the Hotrodders Bulletin Board :welcome:.

I watched the video. I thought it was pathetic, and I'd like those 3 minutes and 48 seconds of my life back. The prefabricated bad-boy image is a result of too much exposure to hotrodding television shows (we call them "soap operas for hotrodders"), and sold-out magazines that are all run by the same corporation. I hope this is simply another result of foolish, out-of-touch automotive marketing tactics, and that the guys at the Gas Monkey Garage are not as artificial as they are being portrayed.

Your attempt to promote Gas Monkey Garage through giveaways and "charity" donations is not going to fly around here. If you had genuine media savvy, you would understand this. Like most hotrodding forums, we are primarily interested in technical information that pertains to the construction and repair of hot rods.

Please take the time to read our Guidelines for Posting, as well as our Business Posting Guidelines. We have numerous owners and employees of respectable hotrodding businesses that manage to participate in our forums without breaking our rules.

Furthermore, please remove the first picture you've posted. While technically not against our guidelines, I think that it's disturbing and weird.

Either offer us a genuine public apology within 48 hours, or I'm going to call up Gas Monkey Garage and let them know that their online marketing efforts have gone seriously awry. Phone calls will be accompanied by comments on the Gas Monkey blog, and by a notification to numerous other hotrodding forums that another cheesy hot rod marketing company is making the rounds.
 

· Hotrodders.com Administrator
Joined
·
4,724 Posts
dodgy -- I received your PM. Sorry, I have no desire to talk to you on the phone.

Your production company is part of the artificial bad-boy crew that is now masquerading as representatives of hotrodding culture. We have seen numerous television shows like your video. They all suck. You aren't the first production company rep to stop by here with some canned slick-talk. I'm sick of it, and I believe that if we continue to let it occur, then we are partially to blame.

Gas Monkey Garage may indeed put out nice cars. But they're clearly fake bad-boy sellouts. The video you posted is blatant self-promotion, from the very first line: "I'm Richard Rawlings, this is my hot rod shop Gas Monkey Garage; I'm quickly establishing myself as the anti-Christ of the hotrodding world." Who conjured up that lame line?

You came here to promote your video, to use us, because it ultimately results in you and your company making money. To do this under the guise of "helping a charity" is a very common tactic, and extremely duplicitous. Just like selling magic fuel-additive pills, like one of Gas Monkey's Sponsors, Dyno-Tab, as mentioned on the Gas Monkey Blog. I find it extremely ironic that your username is "dodgy", a word whose dictionary definition is "evasive, shifty, and dishonest".

I have seen that your video has been viewed over 1,500 times on YouTube. The way I see it, you, your production company, and Gas Monkey Garage have damaged hotrodding culture by perpetuating an artificial bad-boy image. I think it's our duty to attempt to repair that damage.

Don't worry, I saved the picture that you removed from your first post. I have altered it, and will re-post it as a parody of your foolishness. You can see some of my work in the attachments to this post. This is, of course, perfectly legal, and somewhat of an American tradition (Mad Magazine, Saturday Night Live, etc.) While the photo is distasteful, it is technically not against our pornography guidelines, so I feel it's OK to post. I've also included some photos with blank "thought balloons" and "word balloons". That way, people can easily compose their own parodies.

I will do this until these photos have been viewed at least as many times as your video -- which I can see stands at 1,582 views so far. We have a larger audience on the web than you, so this shouldn't be too hard. Your best bet is to pull the video off the web as soon as possible. You can tell the guys at Gas Monkey Garage that we would be thrilled with a video that focused on technical information. Information that can help us build or repair hot rods, without grandstanding, without pandering to the mainstream automotive media, without hidden agendas, and without convenient "product placements". We know they're talented and skilled, and we'd be grateful if they would be willing to share some of their knowledge with us. However, if their communication with us consists of attempting to parade their badness, then they should expect to be ridiculed.

If you don't remove the video from the web, someone may parody it, just as I've parodied the photos. A new soundtrack would be most appropriate.
 

Attachments

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Nightfire -- sure. If they have "posting guidelines" for their blog, be sure to read them and abide by them; at very least, we can extend them the courtesy that they failed to extend to us. However, considering the other content on their sites, I'm sure this would not be a violation of their rules.

Fortunately, this is the internet, not TV :).

Once these silly sellout badboys are exposed as inadequate representatives of hotrodding culture, then they will cease to exist. The phrase: "The emperor wears no clothes" comes to mind. Or in this case: "The anti-christ of the hot rod world wears no clothes". ;)

There are numerous blogs and forums that might find this interesting and humorous. Some places you might not be able to post pics, so you'll need to enter text. You can always refer people to: http://hotrodders.com/badboys . That's a link which I've set up to instantly redirect to this discussion.

In fact, it looks like the video is still up on YouTube. I think I'm going to register on YouTube, and place a well-thought out and detailed comment on their video.

BTW, here's another one:

 

Attachments

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Hey -- nice work MoparGuy :D. As I'm sure you can tell, I'm just an image-editing amateur with some freeware "thought-bubble" software. Also, welcome to the Hotrodders Bulletin Board :welcome: . We have a stronghold of members here who also describe themselves as "Mopar guys".

I would think that a liquor advertisement would be a natural next marketing step for these guys. Or maybe cigarettes, everyone knows that those are even badder.

I like the drawn-in red mustaches that you used. It reminds me of the 18-second mark of Gas Monkey Garage's video, in which red drawn-in devil horns and tail are used to indicate Richard Rawlings's status as the "anti-Christ of the hot rod world". Also, note the convenient proximity of the word "Voodoo", to further push the theme. I'm sure that's just a coincidence, these things are never scripted. Here's a screenshot:



That will be enjoyable to parody when someone (possibly me) has some fun with that video.

Hopefully we will get more contributions like MoparGuy's when this thread receives even more attention. The YouTube video is now listing 1,801 views, while this thread is now at 983 views. We are gaining ground quickly :). To help us out, I've added a link to this thread on the home page of Hotrodders.com. People can easily access this discussion simply by clicking the link that says: "Sellout fake badboy Hollywood hotrodders: Gas Monkey Garage".

Also, it will be cool when Google adds this page to their search results. That way, when people enter "gas monkey garage" into Google, our discussion will come up. It looks like the marketing goons for Gas Monkey Garage don't have very strong search engine optimization skills (the ability to make sure that your pages are properly publicized in search engines). This is an interesting irony, since search engine optimization is one of my strongest skills.

Henry Highrise, rj57 -- remember Junkyard Wars? Awesome show.
 

Attachments

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Nice work NWayne :).

I believe that if we spread our parody around the net, we can help eliminate these ridiculous shows, and do our part to stop the chump-ening of American hotrodding. We have mumbled and looked at our shoes long enough. Pulling the fake-charity scam, and declaring your prefabricated black-thonged monkey-spanking superstar to be the "anti-Christ of the hot rod world" is over the line. These guys are using us, and we're letting them.

Here's a list that we've compiled with over 130 different hotrodding forums: list of over 130 hotrodding forums. If anyone reading this is a member of any of those forums, please post a link to this thread, or feel free to post any of the pics in this thread (as long as it's in compliance with your chosen forum's guidelines, we've heard that bad things happen if you disrespect a hotrodding forum ;)). You can link to this thread directly via: http://www.hotrodders.com/badboys .

dodgy, you might want to add that list to your marketing portfolio :). We know many of those forum administrators, and I'm sure they'd be similarly thrilled to mock your bargain-basement manipulation. Just trying to do you a favor; we are in your debt for the gift of laughter :D. I am also curious to see whether you guys can spin some damage control as quickly as we can spread the truth. Had you offered us a genuine apology as we initially requested, rather than spin and manipulation, then you might not be in this situation right now.

It looks like the "Anti-Christ of the Hot Rod World" video is still up on YouTube, with 1,811 views. This discussion now has 1,188 views, and climbing fast. I'll repeat my request: Please remove that video from the internet immediately.

Additionally, we are awaiting a pubic apology from Richard Rawlings. While dodgy's production company Dodgy Monkey Media is partially to blame, Richard is ultimately responsible, and he owes us an apology. So far, I haven't even received a reply to my email to him. Which is too bad, because I was hoping he can help us choose a charity to donate to.
 

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Thanks NWayne -- good suggestion. Our guys have positively reviewed Coker Tire in our Hotrodders Company Reviews section, at this link: reviews of Coker tire . Plus, we've had them listed in our Hot Rod Search Engine for quite some time now, in our Hot Rod Tires category, at this link: hot rod tires. It looks like we've sent them nearly 5,000 visitors through our search engine. I'm sure they'd be interested. I've just sent an email to [email protected], their contact email address.

Oh, sorry dodgy, I forgot to mention -- we also run the largest search engine on the net specifically for hotrodding links. We have contact information for hundreds of hotrodding companies.

BTW dodgy, here's your next move, in case you're wondering:

Talk to a lawyer. I suggest one of those super-bad lawyers, with a black thong that says "Sue my monkey". Here's what he'll tell you:

If they're inexperienced, we can try to scare them by sending an official-looking Cease and Desist letter. The standard move is to threaten legal action for defamation, or violation of copyright. However, the First Amendment clearly allows them to speak freely online, and this has been repeatedly tested within the American judicial system, and ingrained into American culture. Furthermore, the fact that you posted the soon-to-be-famous black thong pic on their site, as promotional material, and that they're obviously reproducing it for purposes of parody, eliminates any chance of victory for us. If they are savvy, they'll add the letter to their pile of Cease and Desists, and they'll publicize it on the web to embarass us further. If they have contacts at any legal organizations that protect online free speech (Electronic Frontier Foundation, Chilling Effects Clearinghouse, Free Expression Policy Project, etc.), then they could really make us look stupid.

The current tally:

Anti-Christ of the Hot Rod World Video on YouTube: 1,829 views.
This discussion: 1,347 views.
 

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Here's the original pic, in the first attachment below. The second attachment has blank word-balloons, for people to create their own parodies. The rest of the attachments are some samples of previous stuff that I've posted in this thread.
 

Attachments

· Hotrodders.com Administrator
Joined
·
4,724 Posts
No official response yet from Monkey Spanker Mission Control. The business day just got started though.

One of my guesses is that dodgy and Richard Rawlings might even be one and the same. It's clearly an integrated marketing plan: "Gas Monkey Garage", and "Dodgy Monkey Media". Richard really likes the whole "monkey" theme.

Note how Dodgy Monkey Media's url points to a placeholder domain page, not a real website: http://dodgymonkey.com/ .


A classic response to this situation would be for them to blame the "production company". For all we know, the "production company" could even be Richard Rawlings's video camera tripod.

Considering his history as a successful advertising executive, the notion that he's an innocent naive hotrodder, manipulated by a big bad production company, is ridiculous. Although, before I found out about his past, I was willing to give him the benefit of the doubt. Now, you can see how all the pieces fit into place.

NWayne -- I saw that on their website too, and emailed both of those shows last night :).
 

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Nice work Nightfire. I've been trying to post a link to this thread on the YouTube video comment section, but I keep getting a generic "An error occured while posting the comment" message. No idea what the problem is. I've tried several different browsers, maybe it's my OS.

NWay -- you can reach Overhaulin' at [email protected]. MuscleCar is part of the "PowerBlock" collection of shows. You can reach their advertising department at [email protected] .

powerrodsmike -- nice find.

Be careful not to send "bulk" emails guys, by sending the same text to multiple email addresses. You'll have to type each one out separately (even if they are very similar anyway), otherwise it may be considered disrespectful.

I've also been emailing the marketing departments at the large automotive corporations (GM, Chrysler, etc.). I highly doubt that they'll respond, but I think this can be passed around a few corporate boardrooms for some great laughs.

I also think that the marketing schools of universities would be interested in this. For them, it could serve as a good example of how NOT to market to online automotive communities.

I've been having some trouble trying to contact Billy Joe Armstrong, of the band Green Day. He's just one of the celebrities that Gas Monkey Garage built a bike for. However, his name does appear on the Gas Monkey Garage website, so I thought he would want to know what they're doing. It turns out that there are actually official "Green Day Forums", at this link: http://www.greenday.com/idiotclub/ . However, it costs $20 to join their forums, so I'm trying to figure out a way to get an email through first. If anyone reading this can get a message through to him, please do so.
 

· Hotrodders.com Administrator
Joined
·
4,724 Posts
I also have put together some parody material to work the "fat" aspect of the photo. It's in the attachment to this post.

BTW, it looks like this discussion has now been viewed 2,133 times, while the "Anti-Christ of the Hot Rod World" video is only at 1,981. That was easy. I wonder how long it will take to get to 100,000 views.

HH -- thanks, but I'm just a web geek, the lowest level on the International Monkey Spanker Badness scale. Bummer :(.
 

Attachments

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Here's how to locate and communicate with members of the automotive aftermarket marketing community so that we can respectfully let them know what's going on here.

First, I just typed "automotive marketing" into Google. The first link points to a list of websites that are involved in automotive marketing: list of automotive marketing sites . Not bad, 51 sites are listed. The 5th site immediately catches my eye: Advanced Digital Strategies, LLC. Their description is: "Information source for the automotive aftermarket, specializing in marketing and technology topics."

These words catch my eye: digital, information, aftermarket, marketing, technology. They sound like a web-savvy company. They'll probably have a good background understanding of this situation. Plus, I can see that they specialize in the aftermarket, which is largely what covers the hotrodding industry (as opposed to say, marketers who work for new car dealers, etc.).

I visit their site. Looks good. Information-based, lots of articles. They mention concepts such as data mining and search engine optimization. And, they even have forums. Low-volume, but it shows that they are most probably not just tech-savvy, but familiar with online culture. Then, I check out their "About Us" page: About Advanced Digital Strategies, LLC . Experience with websites, tech knowledge, years in the aftermarket industry. Perfect.

I click the "Contact Us" link, and look at the first entry. There are some website and marketing association names that I recognize. Time to email him. The text of the email is below, followed by commentary:

Hello,

My name is Jonathan. I'm the administrator for the Hotrodders Bulletin Board, a large forum for hotrodding enthusiasts.

I found your website through a directory listing of automotive marketing companies at Dmoz.org. I saw on the "About Us" section of your site that you've been involved with ClassicCar.com, SEMA, and online marketing for the automotive aftermarket.

I'm writing to you because the members of our website are working to spread awareness throughout the entire automotive marketing industry about marketing tactics used on our forums that we feel were manipulative and unethical.

Specifically, marketers working for Gas Monkey Garage spammed our forums with promotional material. This is actually fairly common. However, in this situation, the promotional material included:

1. A photograph of two men posing in "tough-guy" pose, wearing nothing but black thong bikinis that read: "Spank My Monkey". No joke.

2. A video in which the head of Gas Monkey Garage, Richard Rawlings, proclaims that he is the "Anti-Christ of the Hot Rod World".


Furthermore, this was done under the guise of "help us choose a charity to contribute to" (while we create buzz for our new TV show).


In typical internet fashion, we've put together a hilarious parody of their attempted maneuver. I think that it will really be enjoyed by anyone involved in automotive marketing.


Here's a link to two quick examples of their parodied promotional photo:

http://www.hotrodders.com/badboyspic12

http://www.hotrodders.com/badboyspic17


And, if you're interested, here's a link to the full discussion, with numerous other examples:

http://www.hotrodders.com/badboys


At very least, we think it stands as a fine example of how not to market to online automotive enthusiasts. I hope you enjoy it.


Thanks,

Jonathan
Administrator, Hotrodders Bulletin Board
Some notes:
  • First I introduce myself, and state my position and my affiliation.
  • Next, I demonstrate that I've taken the time to visit his site (not just the main page either). He knows I'm not a spammer, sending out the same message to millions of people.
  • Next, I get right to the point. I tell him why I'm writing to him, without trying to beat around the bush.
  • I don't make an accusation, I give an opinion. I say that "we feel" that the marketing tactics were manipulative and unethical.
  • I give some quick examples, being sure to name Gas Monkey Garage and Richard Rawlings.
  • I give two quick links to some of the best parody pics. Note how I've set up short redirect links. This is so that the links won't break in the email, because they're too long.
  • I give the link to the full discussion.
  • Thank him, and I'm done. Move down the list to the next site that catches my eye. When that list is done, back to Google to find more listings.


Bear in mind that these people probably won't post in this thread (a wise move, from their perspective). However, they're the ones you see as the numerous anonymous "guests" browsing this thread.
 

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Let's keep this within our standard board guidelines (I just had to split a post out to the Dump). Believe me, I know the temptation is there. However, we lose our sharp wit when we degrade to potty humor and blatant "gay jokes". I know the original promotional material has some disturbing ****-erotic undertones, but keep in mind that there are no doubt many homosexuals who are legitimately offended by their lifestyle being portrayed by Richard Rawlings.

WakBordr7387 -- good to see you in here. Nice first submission. BTW, if you missed this thread, then clearly it hasn't been sufficiently publicized. My error. I'll do some more work posting it in the board header, and on other parts of the site. It looks like we now have enough material to set up a dedicated gallery page with our wonderful parodies, and a summary of this fiasco. Also, nice work on the forethought regarding posting the pic on the net. Fortunately, there is a place on the net for every type of picture. Pass it around as much as you can, but pass it differently as each situation requires. I recently had a member PM me a parody pic for approval before posting it on this board. It was not within the limits of our posting guidelines, but I might have him contact you for a more appropriate place to post it.

I'll take care of that tomorrow though. I've been busy playing with video editing software all day :).
 

· Hotrodders.com Administrator
Joined
·
4,724 Posts
Good morning everyone :). Although it's actually "good night" for me, or at least it will be shortly.

A little bit more research....

"dodgy" is Stephen Andrews, a wealthy British chump.

He drove a Noble M400 on team 130 in the 2006 Gumball rally, as mentioned on the Gumball forums, where he posts as "dodgy": gumball rally list of participants. Here's a shot of one of his cars, that he posted at GTSpirit.com:




He has 189 posts on NobleForums.com. Here's a link to his post history: dodgy's post history on NobleForums.com . Those who are interested in the life and times of Stephen Andrews will find plenty of information on NobleForums.com.

Here's a post from NobleForums.com in which he says that he has "started a production company" and has "recently posted part one in a series of podcasts on gas monkey garage": post on NobleForums.com. Also, note this thread, in which he asks if any one of his fellow Noble Forum members have a contact at the Discovery Channel: anyone got a discovery channel contact?. Perhaps we should pre-emptively inform them of what he's doing, before we have to sit through an episode of "Pimp My Noble". Also, here's a link to a thread in which he's compiling a list of car "rallys" that he intends to attempt to enter: dodgy's upcoming rallys. We'll need to email those rally sites too.

It looks like he was sponsored by these guys: 1GRacing.com. I'll be adding them to my contact list.

I am looking for a photograph of Stephen Andrews, to include in one of my parodies. I believe I've also located his personal webpage, but it appears to be offline right now. However, Google has cached some pages from it, and there's always Archive.org. If someone locates a photograph, please let me know. The closest I've been able to find is the one below. Is that dodgy in the driver's seat, next to his Gumball 3000 "co-pilot", Playboy playmate Jessica Kramer?



Note the camera mounted over her right shoulder. That means that we should be able to find some dodgy cockpit videos to add to the parody pile. We also have a license plate on him, from another photograph. It's a personalized Texas plate that reads "2 DODGY". Once again folks, the word "dodgy" is an adjective (chiefly British) which means "evasive, tricky, and deceptive". Maybe the plate should say "2 IRONIC".

He also posts on Pistonheads.co.uk. Here's a link to his profile: dodgy's profile on Pistonheads.co.uk.

It's really fascinating to check out some of these forums on which he posts. They are the complete opposite of the culture here. Over-sponsored pimps and pawns for the high-end supercar industry. It's also cool to explore the depths of the chasm that separates automotive enthusiasts, and automotive marketers.


Still waiting on that genuine public apology from Richard Rawlings and Gas Monkey Garage...
 
1 - 20 of 69 Posts
Status
Not open for further replies.
Top