Thanks for taking the time to post publicly in our forum. You are the first company representative involved in this situation to stand up and communicate publicly with us, and that takes guts.
And thank you for responding to one of my multiple emails to Coker Tire.
Regarding the relationship between Coker Tire and Gas Monkey Garage -- in his video, Richard says:
"We just finished building a car for David Coker. He's involved with the Coker family of Coker Tire."
Hence, we parodied this as:
"Is that David Coker? From Coker Tire?"
This seems perfectly legal to me, but I'd be happy to discuss it further if you don't think so. If this is generally perceived as unfair, I will edit that section of the video to say: "Is that David Coker? Involved with the Coker family of Coker tire?" However, my preference would be to leave the phrase "Coker Family" out of this, as I think that involving the term "family" may be out of line.
Note how Richard mentions the word "Coker" 3 times in 2 sentences. Once to connect David Coker with the Coker family, and then again to connect the Coker family with Coker tire. This is a semantic method of connecting David Coker to Coker tire.
BTW, regarding legal lines, publicly re-printing emails is a "grey zone". Same with other assumed "private" communications, such as PMs in forums. While there's nothing I'm ashamed to see in the email I sent you, it is something to keep in mind. Spamming forums, as Richard's marketing company has done, is also "technically" illegal.
Also, as we are on the subject of legal issues, it should be made known that using an interstate communications medium, such as the internet, to profit by means of "false pretenses, representations, or promises" constitutes wire fraud, a federal offense.
This is in no way whatsoever an accusation pointed at Coker Tire or Newstalgia Wheel, fine companies, as we have heard. However, we have already had company owners come on this board in the past for these purposes, so I want to make this known before other companies post in this thread. I am still looking into dodgy's spamming of our forums, and his marketing tactics, to see their exact legal classification.
I feel that it was wrong for Coker Tire to allow their good name to be associated with this tripe. I think that you guys are guilty by association, and we have the crappy job of having to call you out on it. If we don't, who will? The mags? The TV shows?
I imagine that you must be embarassed to have to hear the phrase "Coker Family" in a Richard Rawlings video.
Businesses fuel this marketing hype. I feel that calling them out on it will reduce the frequency of such events happening in the future. Every time I mention the "Coker" name in regard to this event, I have tried to specifically point out that they indeed have a great reputation among hotrodders, and that they, like us, have been duped by Gas Monkey Garage, and by the pseudo-badboy prefabricated culture that's being tossed down our throats by television-based hotrodding propaganda.
I also don't feel that "he's a good guy" or "he's a fine man" is a reasonable excuse. I am now receiving communications about how Richard Rawlings is a really good guy, and it was wrong to call him out for this.
Everyone is a "good guy". Perhaps even I am a good guy.
I'm sorry it has to be this way. I don't feel great about it. We are incredibly pissed-off about what's going on here, and we're fighting it the only way we know how. With the recent introduction of mainstream media video clips into internet culture, I fear that the internet will become like television, and that it's our duty to act to prevent it.
This is an American tradition, in line with Saturday Night Live, or numerous talk shows in which special sections are devoted to common political parodies.
Perhaps if companies established direct relationships with hotrodders, rather than communicating to them through the mainstream media, we would not be in this situation in the first place. Our door is always open, but , as of now, there is only a small and select group of companies that have taken the steps to establish a relationship of good faith with the Hotrodders Bulletin Board.
More information can be found in this new page which I've just finished: Monkey Boys Garage
And still, we await a public and genuine apology from Richard Rawlings and Gas Monkey Garage.