Herculiner is popular among the Jeep boys right now. It's a roll on that looks fine with good enough prep work. One guy has had it on for four years by now - said it fades a bit from shiny black, but is holding up well. $120 at Checker Auto.
I'm putting it in my jeep tub. Stinks like hell, but looks good.
I'm putting it in my jeep tub. Stinks like hell, but looks good.