Man, I must have been sleeping for some of these posts :embarrasslt1silverhawk said:Yeah, I was quite surprised by the length of time, and the fact that they had a singer doing the showcasing the entire time. Nowadays its all about getting it out there in 30 seconds or less. Was Bonanza the ideal show for pushing advertising in the that time?
Bonanza used to advertise for weeks when the new Chevy line was going to be unveiled. If I remember right, about hallway through the show the "big" commercial would appear, my Dad and I would wait with great expectations for the new models. The 1963 year was one of the finest. We couldn't afford a new car, 6 kids and all, but those years I could tell a Chevy from a Ford from a Chrysler by sight AND sound from a 1/4 mile away. My Dad bled Chevy orange, hated Fords but would buy a Chrysler product occasionally, they just didn't keep a high resale like the GM products and were more affordable. My Mom talked him into a 65 Ford Fairlane station wagon one year, she bought it from an Air Force guy shipping out, I spent a lot of time under the hood, it was a clunker.