When the roller tip rocker is adjusted by the optimum pushrod length for all the involved geometry, the roller tip makes what is nearly a point of nearly instant contact on the stem. There is no scrub or smudge to any extent just a line not much wider than a pencil lead width. The roller does not roll in any "conventional" sense as it isn't going anywhere.
A well shaped and adjusted sliding shoe can do the same thing in that it can have a point of instant contact like a roller, but usually doesn't from the factory as these are made to compensate for production range of acceptable tolerance in the geometry as the production line and even the rework line is stuffing parts that need to work first time very time, they don't need to be perfect just functional.
The advent of the Gen III engine, as much as anything, tells us how far the production shops have come in maintaining accuracy to where permissible part tolerance is being held in a much tighter range for all the pieces of the engine thus allows such things as an instant contact to the valve stem using a fixed end rocker incorporating a cooler running roller fulcrum. This is something of a compromise between wanted performance goals and imposed 'cost to make' goals that modern casting, forging, and machining make possible.
For the GenI and II engines on the production floor this was just an impossible thing to do while maintaining production rate with the tooling then in use, so the sliding shoe rocker was simply an inexpensive somewhat a one size fits all solution that didn't require every engine on the line to have a selective fit which takes time thus costs money either in having to add lines to meet rate or live with reduced rate for the lines you got. The roller tip rocker makes more or less a point of instant contact when adjusted optimally, but at worst it will make a narrow smudge contact where either the roller skates a little or rocks back and forth a tiny amount, it never did nor does roll in the same sense as a rolling element bearing's roller does in an axled situation.
One needs to appreciate the facility and tooling costs of the manufacturers as not only do factories and equipment need to be used to meet production rate but, but there also has to be excess capacity to cover line shut downs for maintenance and accidents. At the same time you just can't spend crazy amounts of money on production capacity simply because there is so much cost involved, so designing a high rate production system is a game of nothing short of betting the company on the outcome. So yourbetting the market is there to by the product, the product will be successfully accepted by the customer, that economic, technical, political and social events don't override your decisions. So this is the high stakes game these big companies are playing every day, a miscalculation is deadly and the business highway is strewn with the wreckage of those that miscalculated or were overwhelmed by outside events.
My view from a long career inside really big companies.
Bogie